"Si es Goya, tiene que ser bueno" |
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| Type | Private |
|---|---|
| Industry | Retail |
| Genre | Latin American |
| Founded | Manhattan, New York City, 1936 |
| Founder(s) | Prudencio Unanue Ortiz |
| Headquarters | Secaucus, New Jersey, United States |
| Key people | Robert (Bob) Unanue, (CEO) |
| Employees | 3,500 |
| Website | www.Goya.com |
Goya Foods, Inc. is the manufacturer or distributor of a brand of foods sold in the United States and many Latin American countries, with company headquarters in Secaucus, New Jersey.
While the product line remains heavily influenced by its origins in traditional "authentic Latin American cuisine", Goya first branched out into Puerto Rican cuisine and South American and Central American foods. It has become the largest Hispanic-owned food company in the United States.[1] In many grocery stores, Goya products either constitute a major part of the Hispanic section of an "ethnic aisle", or they are featured in some other form of monolithic display.
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Goya was founded in 1936 by Prudencio Unanue Ortiz (1886-1976) from Valle de Mena, Spain who emigrated to Puerto Rico, and met and married Carolina Casal (1890-1984) also a Spanish immigrant, emigrated to New York City, USA.[2][3] Prudencio believed that his name was too difficult to pronounce for American customers, so he purchased the name of a Moroccan sardine company named "Goya".[4] The company was initially set up in the Financial District of Manhattan , importing Spanish foods like olives and olive oil.
Goya provides Spanish, Puerto Rican, Caribbean, Mexican, Cuban and Central & South American cuisine.
Goya operates a 220,000-square-foot (20,000 m2) manufacturing facility in San Cristóbal, Dominican Republic, and a 100,000-square-foot (9,300 m2) distribution center in Bayamón, Puerto Rico.
Goya's 3,500 employees worldwide produce over 1,600 products that are available in local grocery stores and supermarket chains throughout the United States, Puerto Rico, and international markets. Goya Foods is headquartered in Secaucus, New Jersey. Its manufacturing and distribution centers are located in: Secaucus, West Deptford, New Jersey; Bayamón, Puerto Rico; Seville, Spain; Santo Domingo, Dominican Republic; Angola, New York; Webster, Massachusetts; Bensenville, Illinois; Miami and Orlando, Florida; Houston, Texas; City of Industry, California; and Prince George County, Virginia.
Goya's national sponsorships include the National Council of La Raza, the National Puerto Rican Day Parade, the United States Hispanic Chamber of Commerce, and the National Hispanic Leadership Institute. Goya is also the first Hispanic company to be exhibited at the Smithsonian National Museum of American History.
In 1992, Goya began to focus promotion efforts towards a mainstream and culinary market.
In 2006 Forbes, ranked Goya 355th on its list of the largest private companies in the United States, [5][6] Goya Aisles[7]